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MARKETING MANAGEMENT:A RELATIONSHIP MARKETING PERSPECTIVE

CRANFIELD SCHOOL OF;

MARKETING MANAGEMENT:A RELATIONSHIP MARKETING PERSPECTIVE - DEHLI MACMILLAN INDIA LTD 2000 - 295

ISBN: 0-333-99443-4

Subjects--Index Terms: "MARKETING,MARKETING MANAGEMENT,MARKETING MANAGEMENT,MARKETING MANAGEMENT A FINANCE EMPHASIS,MARKETING MANAGEMENT CASES,MARKETING MANAGEMENT,STRATEGIES,MARKETING MANAGEMENT-FINANCE"

Dewey Class. No.: 658.8 / 5821

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MARKETING MANAGEMENT:A RELATIONSHIP MARKETING PERSPECTIVE