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MARKET-BASED MANAGEMENT:STRATEGIES FOR GROWING CUSTOMER VALUE AND PROFITABILITY

BEST J ROGER;

MARKET-BASED MANAGEMENT:STRATEGIES FOR GROWING CUSTOMER VALUE AND PROFITABILITY - 4 - NEWDELHI PRENTICE-HALL OF INDIA PVT LTD 2008 - 506

ISBN: 81-203-2806-X

Subjects--Index Terms: MARKETING MANAGEMENT

Dewey Class. No.: 658.8 / 5895

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MARKET-BASED MANAGEMENT:STRATEGIES FOR GROWING CUSTOMER VALUE AND PROFITABILITY