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KNOWLEDG-BASED MARKETING:THE TWENTY-FIRST CENTURY COMPETITIVE EDGE

CHASTON IAN;

KNOWLEDG-BASED MARKETING:THE TWENTY-FIRST CENTURY COMPETITIVE EDGE - CALIFORNIA SAGE PUBLICATIONS LTD 2004 - 274

ISBN: 81-7829-396-X

Subjects--Index Terms: MARKETING

Dewey Class. No.: 658.8072 / 5993

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KNOWLEDG-BASED MARKETING:THE TWENTY-FIRST CENTURY COMPETITIVE EDGE