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"WHY CUSTOMERS DO WHAT THEY DO:WHO ARE THEY,WHY THEY BUY, AND HOWYOU CAN ANTICIPATE AND EVERY MOVE"

COHEN MARSHAL;

"WHY CUSTOMERS DO WHAT THEY DO:WHO ARE THEY,WHY THEY BUY, AND HOWYOU CAN ANTICIPATE AND EVERY MOVE" - NEW DELHI TATA MC-GRAW HILL PUBLISHING COMPANY LTD 2006 - 183

ISBN: 0-07-061612-4

Subjects--Index Terms: "CONSUMER BEHAVIOUR,ADVERTISING MANAGEMENT"

Dewey Class. No.: 658.8342 / 6019

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"WHY CUSTOMERS DO WHAT THEY DO:WHO ARE THEY,WHY THEY BUY, AND HOWYOU CAN ANTICIPATE AND EVERY MOVE"