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MARKETING MANAGEMENT:

HARTELY STEVE W;RUDELIUS WILLIAM;

MARKETING MANAGEMENT: - 8 - NEW DELHI TATA MC-GRAW HILL PUBLISHING COMPANY LTD 2007 - 750

ISBN: 0-07-062012-1

Subjects--Index Terms: "MARKETING,MARKETING MANAGEMENT,MARKETING MANAGEMENT,MARKETING MANAGEMENT A FINANCE EMPHASIS,MARKETING MANAGEMENT CASES,MARKETING MANAGEMENT,STRATEGIES,MARKETING MANAGEMENT-FINANCE"

Dewey Class. No.: 658.8 / 6141

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MARKETING MANAGEMENT: