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CONSUMER BEHAVIOUR:BUILDING MARKETING STRATEGY

BEST ROGER J;CONEY A KENNETH;HAWKINS DEL I;MOOKERJEE AMIT;

CONSUMER BEHAVIOUR:BUILDING MARKETING STRATEGY - 9TH - NEW DELHI TATA MC-GRAW HILL PUBLISHING COMPANY LTD 2007 - 867

ISBN: 007-060086-4

Subjects--Index Terms: "CONSUMER BEHAVIOUR,CONSUMER BEHAVIOUR,ADVERTISING MANAGEMENT"

Dewey Class. No.: 658.8342 / 6159

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CONSUMER BEHAVIOUR:BUILDING MARKETING STRATEGY