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MARKETING METRICS:50 METRICS EVERY EXECUTVE SHOULD MASTER

BENDLE NEIL T;PAUL FARRIS W;PFEIFER PHILIP E;

MARKETING METRICS:50 METRICS EVERY EXECUTVE SHOULD MASTER - MASSACHUSETTS HARVARD BUSINESS SCHOOL PRESS 2006 - 359

ISBN: 81-7758-490-1

Subjects--Index Terms: "MARKETING,MARKETING MANAGEMENT, MARKETING METRICS"

Dewey Class. No.: 658.8072 / 6240

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MARKETING METRICS:50 METRICS EVERY EXECUTVE SHOULD MASTER