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CONSUMER BEHAVIOUR

KRISHNA, RADHA G.

CONSUMER BEHAVIOUR APPROACHES AND APPLICATIONS KRISHNA, RADHA G. - HYDERABAD ICFAI UNIVERSITY PRESS 2005 - 258 PAPER

ISBN: 81-7881-764-0

Subjects--Topical Terms:
CONSUMER BEHAVIOR

Subjects--Index Terms: "CONSUMER BEHAVIOUR,CONSUMER BEHAVIOUR,ADVERTISING MANAGEMENT"

Dewey Class. No.: 658.8342 / 6330

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CONSUMER BEHAVIOUR