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NEURO MARKETING:AN INTRODUCTION

NEURO MARKETING:AN INTRODUCTION - HYDERABAD ICFAI UNIVERSITY PRESS 2006 - 167

ISBN: 81-314-0121-9

Subjects--Index Terms: "CONSUMER BEHAVIOUR, CONSUMER PSYCHOLOGY"

Dewey Class. No.: 658.8342 / 6357

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NEURO MARKETING:AN INTRODUCTION