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MARKET BASED MANAGEMENT:STRATEGIES FOR GROWING CUSTOMER VALUE AND PROFITABILITY

BEST ROGER J;

MARKET BASED MANAGEMENT:STRATEGIES FOR GROWING CUSTOMER VALUE AND PROFITABILITY - NEW DELHI PRENTICE-HALL OF INDIA PVT LTD 2006 - 506

ISBN: 81-203-2806-X

Subjects--Index Terms: MARKETING MANANGEMENT

Dewey Class. No.: 658.81 / 6559

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MARKET BASED MANAGEMENT:STRATEGIES FOR GROWING CUSTOMER VALUE AND PROFITABILITY