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BRANDING:A REFERENCE GUIDE TO SOLVING YOUR TOUGHEST BRANDING PROBLEMS AND STRENGHTHNING YOUR MARKET POSITION

BARBARA FINDLAY;CHIARAVALLE BILL;

BRANDING:A REFERENCE GUIDE TO SOLVING YOUR TOUGHEST BRANDING PROBLEMS AND STRENGHTHNING YOUR MARKET POSITION - MELBOURNE JOHN WILY AND SONS PVT LTD 2007 - 364

ISBN: 81-265-1127-3

Subjects--Index Terms: "BRAND MANAGEMENT,BRANDING,BRANDS"

Dewey Class. No.: 658.827 / 6600

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BRANDING:A REFERENCE GUIDE TO SOLVING YOUR TOUGHEST BRANDING PROBLEMS AND STRENGHTHNING YOUR MARKET POSITION