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MASS CUSTOMIZATION

GARIKAPARTHI, MADHAVI

MASS CUSTOMIZATION CONCEPTS AND PERSPECTIVES GARIKAPARTHI, MADHAVI - HYDERABAD ICFAI CENTER FOR MANAGEMENT RESEARCH 2006 - 231 PAPER

ISBN: 81-314-0311-4

Subjects--Topical Terms:
CUSTOMIZATION

Subjects--Index Terms: MASS CUSTOMIZATION-CRM

Dewey Class. No.: 658.812 / 6714

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MASS CUSTOMIZATION