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GUERILLA MARKETING COMES OF AGE

TAHER, NASREEN

GUERILLA MARKETING COMES OF AGE TAHER, NASREEN - HYDERABAD ICFAI UNIVERSITY PRESS 2006 - 186 PAPER

ISBN: 81-314-0102-2

Subjects--Topical Terms:
MARKETING MANAGEMENT

Subjects--Index Terms: MARKETING MANAGEMENT

Dewey Class. No.: 658.8 / 6723

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GUERILLA MARKETING COMES OF AGE