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CUSTOMER VALUE MANAGEMENT:A GUIDE TO BEST-PRACTICE PROCESSES

HENDRICKS SCOTT;

CUSTOMER VALUE MANAGEMENT:A GUIDE TO BEST-PRACTICE PROCESSES - NEW DELHI TATA MC-GRAW HILL PUBLISHING COMPANY LTD 2005 - 81

ISBN: 0-07-060334-0

Subjects--Index Terms: "CUSTOMER RELATIONSHIP MANAGEMENT,CRM, CONSUMER SATISFACTION,CUSTOMER RELATIONSHIP MANAGEMENT,CRM, CONSUMER VALUE"

Dewey Class. No.: 658.812 / 6894

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CUSTOMER VALUE MANAGEMENT:A GUIDE TO BEST-PRACTICE PROCESSES