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"ADVERTISING MEDIA A TO Z:THE DEFINITIVE RESOURCE FOR MEDIA PLANNING,BUYING, AND RESEARCH"

SURMANEK JIM;

"ADVERTISING MEDIA A TO Z:THE DEFINITIVE RESOURCE FOR MEDIA PLANNING,BUYING, AND RESEARCH" - NEW DELHI TATA MC-GRAW HILL PUBLISHING COMPANY LTD 2004 - 337

ISBN: 0-07-059040-0

Subjects--Index Terms: "ADVERTISING,"

Dewey Class. No.: 659.1 / 6926

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"ADVERTISING MEDIA A TO Z:THE DEFINITIVE RESOURCE FOR MEDIA PLANNING,BUYING, AND RESEARCH"