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"REVEALING THE CORPORATION:PERSPECTIVES ON IDENTITY,IMAGE,REPUTATION,CORPORATE BRANDING, AND CORPORATE-LEVEL MARKETING"

BALMER JOHN MT;GREYSER STEPHEN A;

"REVEALING THE CORPORATION:PERSPECTIVES ON IDENTITY,IMAGE,REPUTATION,CORPORATE BRANDING, AND CORPORATE-LEVEL MARKETING" - NEW DELHI ROUTLEDGE 2003 - 365

ISBN: 0-415-28421-X

Subjects--Index Terms: "CORPORATE -MARKENTINGS,BRANDING"

Dewey Class. No.: 658.827 / 6960

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"REVEALING THE CORPORATION:PERSPECTIVES ON IDENTITY,IMAGE,REPUTATION,CORPORATE BRANDING, AND CORPORATE-LEVEL MARKETING"