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CITIZEN MARKETERS:WHEN PEOPLE ARE THE MESSAGE

HUBA JACKIE;MCCONNELL BEN;

CITIZEN MARKETERS:WHEN PEOPLE ARE THE MESSAGE - U S A KAPLAN PUBLISHING 2007 - 223

ISBN: 1-4195-9606-3

Subjects--Index Terms: "CUSTOMER RELATIONSHIP MANAGEMENT,CRM, CONSUMER SATISFACTION"

Dewey Class. No.: 658.812 / 7076

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CITIZEN MARKETERS:WHEN PEOPLE ARE THE MESSAGE