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MARKETING MANAGEMENT:TEXT AND CASES IN INDIAN CONTEXT

KARUNAKARAN K K;

MARKETING MANAGEMENT:TEXT AND CASES IN INDIAN CONTEXT - MUMBAI HIMALAYA PUBLISHING HOUSE 2007 - 419

ISBN: 81-8318-603-3

Subjects--Index Terms: "MARKETING,MARKETING MANAGEMENT,MARKETING MANAGEMENT,MARKETING MANAGEMENT A FINANCE EMPHASIS,MARKETING MANAGEMENT CASES,MARKETING MANAGEMENT,STRATEGIES,MARKETING MANAGEMENT-FINANCE"

Dewey Class. No.: 658.8 / 7357

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MARKETING MANAGEMENT:TEXT AND CASES IN INDIAN CONTEXT