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9 BRAND SHASTRAS:NINE SUCCEFULL BRAND STRATEGIES TO BUILD THE BRANDS

KAPOOR JAGDEEP;

9 BRAND SHASTRAS:NINE SUCCEFULL BRAND STRATEGIES TO BUILD THE BRANDS - NEWDELHI RESPONSE BOOKSA DIVISION OF SAGE PUBLICATION 2004 - 117

ISBN: 81-7829-390-0

Subjects--Index Terms: BRANDS MANAGEMENT

Dewey Class. No.: 657.73 / 7395

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9 BRAND SHASTRAS:NINE SUCCEFULL BRAND STRATEGIES TO BUILD THE BRANDS