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COMPETING IN SERVICE ECONOMY:HOW TO CREAT A COMPETITIVE ADVANTAGE THROUGH SERVICES DEVELOPMENT

GUSTAFSON ANDERS .;JOHNSON MICHAEL D;

COMPETING IN SERVICE ECONOMY:HOW TO CREAT A COMPETITIVE ADVANTAGE THROUGH SERVICES DEVELOPMENT - NEW JERSEY JOHN WILY AND SONS PVT LTD 2003 - 190

ISBN: 81-265-0938-4

Subjects--Index Terms: "CUSTOMER SERVICES, CUSTOMER RELATIONSHIP MANAGEMENT"

Dewey Class. No.: 658.812 / 7421

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COMPETING IN SERVICE ECONOMY:HOW TO CREAT A COMPETITIVE ADVANTAGE THROUGH SERVICES DEVELOPMENT