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SELLING BLUE ELEPHANTS:HOW TO AMKE GREAT PRODUCTS THAT PEOPLE WANT BEFORE THEY EVEN THEY WANT THEM

GOFMAN ALEX;MOSKOWITZ HOWARD;

SELLING BLUE ELEPHANTS:HOW TO AMKE GREAT PRODUCTS THAT PEOPLE WANT BEFORE THEY EVEN THEY WANT THEM - NEW DELHI TATA MC-GRAW HILL PUBLISHING COMPANY LTD 2007 - 252

ISBN: 81-317-1374-1

Subjects--Index Terms: PRODUCT MANAGEMENT

Dewey Class. No.: 658.56 / 7514

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SELLING BLUE ELEPHANTS:HOW TO AMKE GREAT PRODUCTS THAT PEOPLE WANT BEFORE THEY EVEN THEY WANT THEM