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THE ESSENCE OF MARKETING RESEARCH:

CHISNALL M PETER;

THE ESSENCE OF MARKETING RESEARCH: - NEW DELHI PRENTICE-HALL OF INDIA PVT LTD 2003 - 211

ISBN: 81-203-0908-1

Subjects--Index Terms: MARKETING RESEARCH

Dewey Class. No.: 658.8 / 7620

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THE ESSENCE OF MARKETING RESEARCH: