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BRAND ENTERTAINMENT:PRODUCT PLACEMENT BRAND STRATEGY IN THE ENTERTAINMENT BUSINESS

LEHU JACK MARCK;

BRAND ENTERTAINMENT:PRODUCT PLACEMENT BRAND STRATEGY IN THE ENTERTAINMENT BUSINESS - NEWDELHI KOGAN PAGE INDIA 2007 - 266

ISBN: 0-7494-5151-3

Subjects--Index Terms: "PRODUCT ,PRODUCT PLACEMENT"

Dewey Class. No.: 658.575 / 7726

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BRAND ENTERTAINMENT:PRODUCT PLACEMENT BRAND STRATEGY IN THE ENTERTAINMENT BUSINESS