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MULTICULTURAL MARKETING

SREEDHAR, GVS

MULTICULTURAL MARKETING AN INTRODUCTION SREEDHAR, GVS - HYDERABAD ICFAI UNIVERSITY PRESS 2007 - 201 PAPER

ISBN: 81-314-0463-3

Subjects--Topical Terms:
MARKETING

Subjects--Index Terms: MARKETING MANAGEMENT

Dewey Class. No.: 658.8 / 7919

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MULTICULTURAL MARKETING