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ELECTRONIC CUSTOMER RELATIONSHIP MANAGEMENT:

ELECTRONIC CUSTOMER RELATIONSHIP MANAGEMENT: - NEW DELHI PRENTICE-HALL OF INDIA PVT LTD 2006 - 210

ISBN: 81-203-2994-5

Subjects--Index Terms: "CUSTOMER RELATIONSHIP MANAGEMENT,CRM, CONSUMER SATISFACTION, E-CRM"

Dewey Class. No.: 658.812 / 8037

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ELECTRONIC CUSTOMER RELATIONSHIP MANAGEMENT: