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EMOTION AND REASON IN CONSUMER BEHAVIOUR:

CHAUDHARI ARJUN;

EMOTION AND REASON IN CONSUMER BEHAVIOUR: - HYDERABAD ICFAI UNIVERSITY PRESS 2006 - 165

ISBN: 978-81-312-1109-0

Subjects--Index Terms: CONSUMER BEHAVIOUR

Dewey Class. No.: 658.8342 / 8142

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EMOTION AND REASON IN CONSUMER BEHAVIOUR: