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BRAND COMMUNICATION

DAS, NAVEEN

BRAND COMMUNICATION CONTEMPORARY APPROACHES DAS, NAVEEN - HYDERABAD ICFAI UNIVERSITY PRESS 2007 - 220 PAPER

ISBN: 81-314-0780-2

Subjects--Topical Terms:
BRAND COMMUNICATION

Subjects--Index Terms: BRAND MANAGEMENT

Dewey Class. No.: 658.827 / 8146

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BRAND COMMUNICATION