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PRINCIPLES OF MARKETING:

HAMEL GARY;

PRINCIPLES OF MARKETING: - NEW DELHI PRENTICE-HALL OF INDIA PVT LTD 2007 - 676

ISBN: 978-81-203-3292-8

Subjects--Index Terms: "MARKETING,MARKETING MANAGEMENT"

Dewey Class. No.: 658.8072 / 8279

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PRINCIPLES OF MARKETING: