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VALUE MERCHANT:DEMONSTRATING AND DOCUMENTING SUPERIOR VALUE IN BUSINESS

ANDERSON JAMES C;KUMAR NIRMALYA;NARUS JAMES A;

VALUE MERCHANT:DEMONSTRATING AND DOCUMENTING SUPERIOR VALUE IN BUSINESS - "BOSTON, MASSACHUSETTS" HARVARD BUSINESS SCHOOL PRESS 2007 - 219

ISBN: 978-1-4221-0335-7

Subjects--Index Terms: INDUSTRIAL MARKETING

Dewey Class. No.: 658.804 / 8443

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VALUE MERCHANT:DEMONSTRATING AND DOCUMENTING SUPERIOR VALUE IN BUSINESS