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FROM IDEA TO PROFIT:HOW TO MARKET INNOVATIVE PRODUCTS AND SERVICES

JOLLY ADAM;

FROM IDEA TO PROFIT:HOW TO MARKET INNOVATIVE PRODUCTS AND SERVICES - NEWDELHI KOGAN PAGE INDIA 2005 - 167

ISBN: 0-7494-4522-X

Subjects--Index Terms: MARKETING-NEW PRODUCT

Dewey Class. No.: 658.8 / 8714

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FROM IDEA TO PROFIT:HOW TO MARKET INNOVATIVE PRODUCTS AND SERVICES