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COMPETING FOR CUSTOMERS AND WINNING WITH VALUE:BREAKTHROUGH STRATEGIES FOR MARKET DOMINANCE

REGINALD GOEKE W;REIDENBACH ERIC R;

COMPETING FOR CUSTOMERS AND WINNING WITH VALUE:BREAKTHROUGH STRATEGIES FOR MARKET DOMINANCE - NEWDELHI PEARSON EDUCATION DORLING KINDERSLEY INDIA PVT LTD 2006 - 194

ISBN: 81-317-1696-1

Subjects--Index Terms: "CUSTOMER RELATIONSHIP MANAGEMENT,CRM, CONSUMER SATISFACTION"

Dewey Class. No.: 658.812 / 8760

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COMPETING FOR CUSTOMERS AND WINNING WITH VALUE:BREAKTHROUGH STRATEGIES FOR MARKET DOMINANCE