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CUSTOMER VALUE INVESTMENT:FORMULA FOR SUSTAINED BUSINESS SUCCESS

MAHAJAN GUTAM;

CUSTOMER VALUE INVESTMENT:FORMULA FOR SUSTAINED BUSINESS SUCCESS - NEWDELHI RESPONSE BOOKSA DIVISION OF SAGE PUBLICATION 2008 - 187

ISBN: 978-81-7829-767-5

Subjects--Index Terms: "CUSTOMER RELATIONSHIP MANAGEMENT,CRM, CONSUMER SATISFACTION"

Dewey Class. No.: 658.812 / 8836

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CUSTOMER VALUE INVESTMENT:FORMULA FOR SUSTAINED BUSINESS SUCCESS