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"INTEGRATED ADVERTISING, PROMOTION,AND MARKETING COMMUNICATIONS:"

BAACK DONALD;CLOW KENNETH E;

"INTEGRATED ADVERTISING, PROMOTION,AND MARKETING COMMUNICATIONS:" - 3RD - NEW DELHI PRENTICE-HALL OF INDIA PVT LTD 2007 - 515

ISBN: 978-81-203-3305-5

Subjects--Index Terms: ADVERTISING

Dewey Class. No.: 659.1 / 8894

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"INTEGRATED ADVERTISING, PROMOTION,AND MARKETING COMMUNICATIONS:"