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MODERN MARKETING OF SERVICES:PRINCIPLES AND TECHNIQUES

SING P P;

MODERN MARKETING OF SERVICES:PRINCIPLES AND TECHNIQUES - MUMBAI REGAL PRESS 2007 - 455

ISBN: 81-89915-25-8

Subjects--Index Terms: SERVICE MARKETING

Dewey Class. No.: 658.8 / 8955

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MODERN MARKETING OF SERVICES:PRINCIPLES AND TECHNIQUES