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MULTICHANNEL MARKETIN

KAMBHAMMETTU, SHYAM

MULTICHANNEL MARKETIN AN INTRODUCTION KAMBHAMMETTU, SHYAM SUNDER - HYDERABAD MAGUS SCHOOL OF BUSINESS 2005 - 183 PAPER

ISBN: 81-89333-14-3

Subjects--Topical Terms:
MARKETING

Subjects--Index Terms: MARKETING CHANNELS

Dewey Class. No.: 658.87 / 9110

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MULTICHANNEL MARKETIN