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"SERVICES MARKETING:OPERATIONS, MANAGEMENT AND STRATEGY"

HOFFMAN DOUGLAS K;JOHNSON EG;

"SERVICES MARKETING:OPERATIONS, MANAGEMENT AND STRATEGY" - SINGAPORE THOMSON SOUTH-WESTERN 2006 - 588

ISBN: 81-315-0327-5

Subjects--Index Terms: "MARKETING MANAGEMENT,SERVICE MARKETING,SERVICES MANAGEMENT,SERVICES MARKETING"

Dewey Class. No.: 658.8(SER) / 9189

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"SERVICES MARKETING:OPERATIONS, MANAGEMENT AND STRATEGY"