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AMBUSH MARKETING:GAME WITHIN A GAME

SCARIA ARUL GEORGE;

AMBUSH MARKETING:GAME WITHIN A GAME - NEW DELHI OXFORD UNIVERSITY PRESS 2008 - 216

ISBN: 978-0-19-569307-2

Subjects--Index Terms: "AMBUSH MARKETING,MARKETING"

Dewey Class. No.: 658.8072 / 9278

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AMBUSH MARKETING:GAME WITHIN A GAME