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GREATER GOOD:HOW GOOD MARKETING MAKE FOR BETTER DEMOCRACY

JOCZ KATHERINE E;QUELCH JOHN A;

GREATER GOOD:HOW GOOD MARKETING MAKE FOR BETTER DEMOCRACY - MASSACHUSETTS HARVARD BUSINESS SCHOOL PRESS 2007 - 331

ISBN: 978-1-4221-1735-4

Subjects--Index Terms: "MARKETING, DEMOCRACY"

Dewey Class. No.: 658.8072 / 9281

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GREATER GOOD:HOW GOOD MARKETING MAKE FOR BETTER DEMOCRACY