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CONSUMER BEHAVIOUR AND MARKETING ACTION:

ASSAEL HENRY;

CONSUMER BEHAVIOUR AND MARKETING ACTION: - 6TH - NEW DELHI CENGAGE LEARNING INDIA PRIVATE LIMITED 1998 - 718

ISBN: 978-81-315-0036-1

Subjects--Index Terms: CONSUMER BEHAVIOUR

Dewey Class. No.: 658.8342 / 9532

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CONSUMER BEHAVIOUR AND MARKETING ACTION: