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PROBLEMS IN MARKETING:APPLYING KEY CONCEPTS AND TECHNIQUES

CHIEN CHARLES;MOUTINHO LUIZ;

PROBLEMS IN MARKETING:APPLYING KEY CONCEPTS AND TECHNIQUES - 2ND - CALIFORNIA SAGE PUBLICATIONS LTD 2008 - 322

ISBN: 978-0-7819-7179-5

Subjects--Index Terms: MARKETING MANAGEMENT

Dewey Class. No.: 658.8072 / 9533

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PROBLEMS IN MARKETING:APPLYING KEY CONCEPTS AND TECHNIQUES