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ADVERTISING AND PROMOTION:

MATHUR U C;

ADVERTISING AND PROMOTION: - 3RD - NEWDELHI NEW AGE INTERNATIONAL PUBLICATION 2008 - 368

ISBN: 978-81-224-2151-4

Subjects--Index Terms: "ADVERTISING,ADVERTISING MANAGEMENT,ADVERTISING, MANAGEMENT,ADVERTISING,MANGEMAENT,ADVERTISING,PROMOTION,MARKETING COMMUNICATION,ADVERTISISNG"

Dewey Class. No.: 659.1 / 9567

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ADVERTISING AND PROMOTION: