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"BUSINESS MARKETING:CONNECTING STRATEGY, RELATIONSHIPS, AND LEARNING"

DAWYER ROBERT F;TANNER JOHN F;

"BUSINESS MARKETING:CONNECTING STRATEGY, RELATIONSHIPS, AND LEARNING" - 3RD - NEW DELHI TATA MC-GRAW HILL PUBLISHING COMPANY LTD 2008 - 684

ISBN: 978-0-07-022091-1

Subjects--Index Terms: "MARKETING,MARKETING MANAGEMENT,MARKETING MANAGEMENT,RELATIONSHIP MARKETING"

Dewey Class. No.: 658.8072 / 9745

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"BUSINESS MARKETING:CONNECTING STRATEGY, RELATIONSHIPS, AND LEARNING"