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MARKETING METAPHORIA:WHAT DEEP MATAPHORS

ZALTMAN GERALD;ZALTMAN LINDSAY H;

MARKETING METAPHORIA:WHAT DEEP MATAPHORS - MASSACHUSETTS HARVARD BUSINESS SCHOOL PRESS 2008 - 230

ISBN: 978-1-4221-2115-3

Subjects--Index Terms: CONSUMER BEHAVIOUR

Dewey Class. No.: 658.8342 / 9909

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MARKETING METAPHORIA:WHAT DEEP MATAPHORS