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THE SATISFIED CUSTOMER:WINNER AND LOSERS IN THE BATTLE FOR BUYER PREFERNCE

FORNELL CLAES;

THE SATISFIED CUSTOMER:WINNER AND LOSERS IN THE BATTLE FOR BUYER PREFERNCE - NEW YORK PALGRAVE MACMILLAN 2007 - 247

ISBN: 978-1403981974

Subjects--Index Terms: CONSUMER SATISFACTION

Dewey Class. No.: 658.8343 / 10095

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THE SATISFIED CUSTOMER:WINNER AND LOSERS IN THE BATTLE FOR BUYER PREFERNCE