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HOW DISRUPTION BROUGHT ORDER:THE STORY OF A WINNING STRATEGY IN THE WORLD OF ADVERTISING

DRU JEAN MARIE;

HOW DISRUPTION BROUGHT ORDER:THE STORY OF A WINNING STRATEGY IN THE WORLD OF ADVERTISING - NEW YORK PALGRAVE MACMILLAN 2007 - 233

ISBN: 978-0-230-60069-0

Subjects--Index Terms: ADVERTISING

Dewey Class. No.: 659.1 / 10097

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HOW DISRUPTION BROUGHT ORDER:THE STORY OF A WINNING STRATEGY IN THE WORLD OF ADVERTISING