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WHY WE BUY:THE SCIENCE OF SHOPPING

PACO UNDERHILL;

WHY WE BUY:THE SCIENCE OF SHOPPING - NEWYORK POCKET BOOKS 1999 - 255

ISBN: 978-0-684-84914-0

Subjects--Index Terms: "CONSUMER BEHAVIOUR,MARKETING RESEARCH"

Dewey Class. No.: 658.8342 / 10129

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WHY WE BUY:THE SCIENCE OF SHOPPING