FROM BRAND VISION TO BRAND EVALUATION:THE STRATEGIC PROCESS OF GROWING AND STRENGTHENING BRANDS
CHERNATONY DE LESLIE;
FROM BRAND VISION TO BRAND EVALUATION:THE STRATEGIC PROCESS OF GROWING AND STRENGTHENING BRANDS - 2ND - OXFORD BUTTERWORTH-HEINEMANN 2006 - 318
978-81-312-1338-4
"BRAND MANAGEMENT,BRANDS"
658.827 / 10339
FROM BRAND VISION TO BRAND EVALUATION:THE STRATEGIC PROCESS OF GROWING AND STRENGTHENING BRANDS - 2ND - OXFORD BUTTERWORTH-HEINEMANN 2006 - 318
978-81-312-1338-4
"BRAND MANAGEMENT,BRANDS"
658.827 / 10339