"STRATEGIC BRAND MANAGEMENT:BUILDING,MEASURING, AND MANAGING BRAND EQUITY"
KELLER KAVIN LANE;
"STRATEGIC BRAND MANAGEMENT:BUILDING,MEASURING, AND MANAGING BRAND EQUITY" - 3RD - NEW DELHI PHI LEARNING PRIVATE LIMITED 2008 - 692
978-81-203-3540-0
BRAND MANAGEMENT
658.827 / 10373
"STRATEGIC BRAND MANAGEMENT:BUILDING,MEASURING, AND MANAGING BRAND EQUITY" - 3RD - NEW DELHI PHI LEARNING PRIVATE LIMITED 2008 - 692
978-81-203-3540-0
BRAND MANAGEMENT
658.827 / 10373