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MALCOLM MCDONALD ON MARKETING PLANNING: UNDERSTANDING MARKETING PLANS AND STRATEGY:

MCDONALD MALCOLM;

MALCOLM MCDONALD ON MARKETING PLANNING: UNDERSTANDING MARKETING PLANS AND STRATEGY: - NEWDELHI KOGAN PAGE LTD 2008 - 197

ISBN: 0-7494-5378-8

Dewey Class. No.: 658.802 / 10702

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MALCOLM MCDONALD ON MARKETING PLANNING: UNDERSTANDING MARKETING PLANS AND STRATEGY: