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LESSONS FROM A CHIEF MARKETING OFFICER:WHAT IT TAKES TO WIN IN CONSUMER MARKETING

BRADFORD KIRK C;

LESSONS FROM A CHIEF MARKETING OFFICER:WHAT IT TAKES TO WIN IN CONSUMER MARKETING - NEW DELHI TATA MC-GRAW HILL PUBLISHING COMPANY LTD 2003 - 243

ISBN: 0-07-059019-2

Subjects--Index Terms: MARKETING

Dewey Class. No.: 658.823 / 10766

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LESSONS FROM A CHIEF MARKETING OFFICER:WHAT IT TAKES TO WIN IN CONSUMER MARKETING